If you've heard about SEO and are wondering why you should avoid duplicate content, you've come to the right place. The concept of duplicate content may seem complicated, but the negative effect it can have on your site's ranking is clear. While duplicate content isn't harmful to your website's search engine ranking, it is detrimental for your visitors.
Here's why you should avoid it: If a competitor has copied a page of your website, then your content doesn't contain any original information. To avoid duplicate content, you need to use the ContentWise tool. It is a duplicate content checker that helps you to check for plagiarism.
Duplicate content, also known as plagiarised content, is when one piece of content has the same name and information as another. Sometimes, this is intentional, but in the case of a page with little body copy, this isn't a good idea. This type of content isn't penalized, but it does hurt your search engine ranking. It's difficult for Google to distinguish between two identical pieces of text, and it hurts your site's ranking.

Having duplicate content on your site can affect your search engine rankings. Since Google doesn't want to display the same pages, it might serve up an unappealing version. Depending on which search engine decides to rank your site, your copy will struggle to rise in search results. As a result, your page will be penalized by Google. This can negatively affect your ranking, and you'll lose potential visitors to your competitors.
It's important to note that duplicate content can be internally or externally. The same content is duplicated if it appears on different pages. For instance, a blog post with the same title may contain the same content as an article published by the manufacturer. You don't want Google to find it, so make sure you use canonical tags or manually assign a canonical link to the page that contains your content.
Duplicate content on your site can have negative consequences for your website's SEO. It can't be ranked higher on Google because the search engine algorithm isn't designed to differentiate between identical content, but it still can cause a problem. Even if the web page isn't penalized, it will not rank highly.
The biggest downside to duplicate content on your website is that it can hurt your duplicate checker. This is primarily because the search engines don't understand what's unique about the pages on your site. Furthermore, duplicated content can cause other websites to get more hits for the same keyword than yours.